A branding that resonates with athletes and spectators, fostering a deep connection and excitement.
Brand Identity, Art Direction, Guidelines, Print & Online Implementation
Team work with Kerstin Kriegbaum
Photography: Jens Klatt
Our branding project for the Augsburg Canoe Slalom World Championships was an opportunity to pay homage to the past while embracing the excitement of the present. We aimed to create a visual identity that breathed the spirit of 1972, drawing inspiration from the iconic Olympic Games, while reflecting the raw emotions that this remarkable location and its athletes brought with them.
The branding embodied the rich heritage of canoe slalom and its connection to Augsburg's history, emphasizing the enduring legacy of the sport. We carefully crafted a visual language that combined classic elements from '72 with contemporary design elements, infusing a sense of nostalgia and energy into every aspect of the branding.
Sommer, Sonne, Slalom!
A triumph of unity: nations reunited, memories forever.
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Special Thanks
Emanuela Pietrobelli, Johannes Heiss, Markus Hasel, Carolin Edenhofner, Sarah Wenger, Manuel Schill, Andreas Zimmer.
By strategically integrating the branding across various touchpoints, including promotional materials, signage, merchandise, and digital platforms, we ensured a consistent and immersive experience for all stakeholders. The visual identity was brought to life through vibrant color palettes, dynamic typography, and evocative imagery, capturing the essence of the Augsburg Ice Canal and the unparalleled energy of the World Championships.
Our Augsburg Canoe Slalom World Championships 2022 branding served as a compelling representation of the event's history, significance, and collective passion. We were honored to collaborate with the organizing committee to create a branding system that not only honored the past but also inspired the next generation of canoeists and left a lasting legacy for years to come.
I want to thank all the beautiful team involved, and my family for being my great support throughout all the project and work for this World event.
