Green bistrot a seasonal restaurant with a vegetarian root.
Discovery Session, Brand Identity, Art Direction, Guidelines, Print & Online Implementation
Green bistrot is a space where respect for food and people comes in first place.
Through proximity, love, and care, they manage to create a positive energy link between product, consumer, and producer.
Green bistrot focuses on helping people eat healthily, which is why its located in the center of the city, but unlike fast food, it offers personalised, seasonal and vegetarian solutions with a clear communication.
Community, Responsibility, Knowledge and Transparency,
are our Brand Values.
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Team:
Joaquim Duarte - Branding & Art Direction
Eva Barbari - Architect
Emanuela Pietrobelli - Motion design
Nuno Grilo - Photography
After the Discovery Session, a clear communication strategy emerged, characterized by a minimalistic, clean, and direct approach. Green bistrot as a straightforward and transparent communication style, reflecting the brand's core values of Community, Responsibility, Knowledge, and Transparency. These are clearly conveyed through both the brand's identity and its communication approach.
Attention to detail was given to the entire sensory experience, with careful consideration of colors, paper, walls, and textures to enhance the space and its communication. The approach encompassed graphic identity, photography, and the architectural environment, recognizing the crucial role that space plays in communication. Collaborating with architect Eva Barbari, the team successfully transformed a small space into something extraordinary.
A strong emphasis was placed on incorporating natural elements, such as large windows, glass, and nature-inspired elements. The main window features a graphic intervention, with typography that adds a fresh and modern look and feel to the entire structure, effectively communicating the essence of the restaurant.
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